Projects
MARKETING STRATEGY
Neeet - Cleaning Service Provider
Neeet, an online service that matches consumers with local residential cleaners, sought to increase sales leads in a competitive but diluted cleaning services market. After thorough assessment of the company’s target market, advice was provided to the business on increasing its sales pipeline and conversion rate through the implementation of a tailored sales strategy that included targeted advertising for a well-defined customer segment. The campaign resulted in a 100% increase in new sales leads over 25 days for the specified customer segment.
ADVERTISING STRATEGY
Bare Again - Laser Skin Clinic
Bare Again, an upmarket skin clinic, was experiencing extreme price competitiveness within the laser tattoo removal market. The business wanted to increase customer volume through an advertising strategy that did not incorporate discounting (since many competitors were already doing so).
Bare Again boasted the only high-tech PicoSure laser machine in Adelaide that was initially developed by NASA. Considering this, the device and its engineering significance became the advertising campaign’s central message, resulting in a 300% increase in laser tattoo removal enquiries. Using a point of difference unmatched by competitors is a remarkably successful advertising strategy when price competitiveness is at an extreme.
WEBSITE DEVELOPMENT
Oliver Studdy – Mortgage Broker
This website development project required a simple and persuasive result that wasn’t overly fussy for the purpose of generating new leads as well as being a touchpoint for digital presence. The resulting website is segmented into categorical pages to show a simple and clear message about the brand: the business has the expertise and credibility, and is ready to take on new clients.
WEBSITE DEVELOPMENT
Privatus CP - Corporate Adviser
This single-page website development project required the company’s value proposition to be outlined simply throughout while expressing a fresh and sophisticated image of the brand. The resulting website features the company’s signature purple colour with mixed textures and graphics to express itself as a new yet reputable financial services firm with a clear purpose.
E-COMMERCE DEVELOPMENT
Velimore - Fashion Retailer
Velimore is an online fashion retailer that utilises a third-party logistics model (3PL) whereby it does not hold or handle inventory. This e-commerce store was established to operate with middleware software that automatically triggers fulfilment and delivery for orders placed through the Shopify store, eliminating the need for manual order management. This highly automated setup allows staff to spend more time on business-generating activities, including sales and marketing, whilst reducing the burden of administration and processing duties.
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